VFILES X VIACOM
strategy
HOW IT ALL BEGAN
Viacom Labs were created to deliver extraordinary products, experiences, and innovations to inspire and empower the next generation of Viacom’s business. Part of our remit was to find emerging start ups and technologies in order to establish new partnerships with Viacom brands like Comedy Central, Nickelodeon and MTV.
WHAT WE ACCOMPLISHED
I helped orchestrate a partnership between youth fashion and culture brand VFILES and MTV, which resulted in a fashion show that took place in the Viacom HQ in Times Square during NYFW ’17. The event featured performances by Cardi B, 21 Savage and Lil Uzi Vert, as well as a live fashion show with emerging VFILES fashion designers.