MAGPIE: TRENDS AND SIGNALS FROM CULTURE

HOW IT ALL BEGAN

At Brandpie, design and strategy teams work together to release magpie: a quarterly magazine that explores the trends and signals from culture driving change in a chosen sector. In the past two years, we’ve covered developments in the sports, beauty, finance, healthcare and food & beverage industries.

WHAT WE ACCOMPLISHED

I researched and wrote multiple articles for all five publications of magpie.

Some highlights include —

• “Showing face” – The consumer trends affecting today’s beauty landscape

• “Artificial Ingredients” – Technologies transforming the food & bev industry

• “A new anatomy of trust” – Fintech startups reach consumers in new ways